As markets mature, consumer goods companies need to innovate frequently to remain relevant and face growing competition from emerging markets. Consumers now expect continuous product improvements and brand extensions. Intellectual property protection plays an important role in helping companies maintain a competitive edge.
At Luzzatto and Luzzatto, we provide counseling on all issues regarding the manufacture and distribution of consumer goods—ensuring our clients obtain the best possible IP protection across different markets.
In the crowded marketplace of consumer products, innovation usually happens in small steps, and commercially valuable IP protection can be obtained for small changes and improvements.
With our interdisciplinary expertise, we help our clients protect and leverage their brands’ value and enforce their intellectual property rights in the global and domestic marketplaces.
Our team works on protecting patents, designs, trademarks, in litigation when needed, in cooperation with the Group’s law firm —shaping the IP strategy while taking into account the commercial considerations of the relevant markets.
It can be damaging for a company to have to recall a product from the market and be prevented from marketing them. Therefore, we also advise clients on how to avoid infringing their competitors’ IP and operate wisely in a competitive market.
